graubündenVIVA stands for the best that Graubünden has to offer in the areas of enjoyment, culinary delights and regionality. graubündenVIVA aims to strengthen Graubünden as a place brand through the themes of food and culinary delights and to promote the region as a stronghold of alpine gourmet culture.
Regional products for the whole world
A design furniture made of real Graubünden wood, a store with 100% regional products or old traditions that are rethought: graubündenVIVA puts the local in the center. Existing events and new platforms that attract the public and promote sales are bundled and presented under the graubünden brand umbrella.